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Privacy Policy

 

This Privacy Policy (“Policy”) of sidingexchange.com (“Website,” “us,” “our,” or “we”), which will always be available at https://www.sidingexchange.com/privacy/, is intended to help you understand our privacy practices and how we collect, use, disclose, and process your personal information. We also describe your rights and choices with respect to how we process your personal information.

This Policy applies to www.sidingexchange.com, and all other websites and domains on which a link to this Policy appears (including all subdomains, collectively, the “Site(s)”). This Policy does not apply to any other websites owned or operated by Siding Exchange that do not link to this Policy, as those websites may have separate terms and policies.

We have a “data controller” or direct relationship with all individuals accessing the Sites, submitting personal information via the Sites for any reason, or calling any phone number posted on our Sites.

ACCEPTANCE

Any entity accessing the Sites (“you”) represents and warrants that it accepts the data practices and terms described in this Policy. If you do not agree with this Policy, please discontinue your use of the Sites immediately.

CHANGES TO THIS POLICY

We may revise this Policy from time to time and without prior notice to you. Except as otherwise noted in this Policy, such changes may apply to any personal information we already hold about you or personal information collected after the Policy is modified.

Changes will be posted on this page and are effective as of the “Last Modified” date at the top of this Policy. Please visit this page regularly so that you are aware of our latest updates. Continuing to access or use this Site after any changes become effective indicates your acceptance of the revised Policy.

In addition, we may provide you with “just-in-time” disclosures or additional information about the data processing practices of specific parts of our Site. Such notices may supplement this Policy or provide you with additional choices about how we process your personal information.

THIRD PARTIES

This Policy does not apply to information processed by third parties, for example, when you visit a third-party website or interact with third-party services, including those you may access by following a link from the Sites or those with whom we may share information as set forth in this Policy. Please review any third parties’ privacy policies before disclosing information to them.

When you call a number posted on the Sites or otherwise submit an inquiry for an estimate, quote, or service, we may share this information with our network of Partners (each, a “Partner”), who pay us to provide this service, to enable them to match you with contractors (“Contractors” or each, a “Contractor”) who can provide you with estimates and other information related to your inquiry.

Our terms of service require that Partners utilize Personal Data in accordance with all applicable local, state, and federal laws, rules, and regulations. Note that any Personal Data transferred to our Partners or Contractors as part of our services is no longer under our control. Each Partner and Contractor has its own privacy policy, and you should contact those Partners and Contractors directly regarding their use of your Personal Data.

PERSONAL INFORMATION

“Personal Data” means any information about an identified or identifiable individual and any performance, log, and cookie information that may be linked with an identifiable individual.

We collect and process the following types of information. Specific Personal Data elements listed below are examples only and may change. We may create anonymous records from Personal Data for certain business purposes of ours, of our Partners, and of our Affiliates as defined below. Any information that is anonymized or aggregated is no longer Personal Data, and we may use, share, and retain it indefinitely for any lawful reason.

Contact Data

Personal Data about you used to contact you. For example:

  • your name
  • company name
  • title
  • email address
  • physical address
  • phone number
  • username

Performance & Log Data

Information created by your use of our Sites. For example:

  • IP address
  • browser type
  • operating system
  • command-line information
  • diagnostic information related to the Site, such as crash activity reports
  • referring webpage
  • pages visited
  • date and time of visit
  • geo-location
  • mobile carrier
  • device identifiers
  • application identifiers
  • search terms

Depending on the law of your country or state of residence, your IP address may be considered personally identifiable information.

Cookies

A cookie is a small amount of data generated by a website and saved by your browser. Its purpose is to remember information about you, similar to a preference file created by a software application. In some cases, cookies and similar automated collection technologies may be used to collect personal information, or information that becomes personal information if combined with other data.

Web Pixels

A web pixel is a small HTML code snippet loaded when a user visits a website or opens an email. It may be used for tracking user behavior on our Sites, such as referring sites and form submissions. In some cases, web pixels may be used to collect personal information, or information that becomes Personal Data if we combine it with other information.

Other Data

Any other information that an individual provides to us. For example:

  • survey responses
  • blog comments
  • messages
  • support inquiries
  • other communications submitted to us

COLLECTION AND PROCESSING

We collect your Personal Data through our Sites and over the phone when you call an inquiry number listed on our Sites.

Our Sites are public. Any information disclosed on our Sites may appear on search engines or other publicly available platforms and may be crawled, searched, and used by unaffiliated third parties. Please do not post any information that you do not want to reveal publicly, and please do not call us from any phone number you do not give us permission to utilize and share as described below.

Quote Requests

When you submit a request for an estimate, quote, or other information through our Sites, we may use your Personal Data to match your request with a Partner or Contractor in our network. Our “Partner Network” is a collection of Partners that have networks of local Contractors to provide home services.

Customer Service

When you contact us through the Sites, including by submitting a “contact us” or other online inquiry form, subscribing to a newsletter or blog, downloading a whitepaper or other informational document, entering a contest, registering for a demo or webinar, completing an online survey, or communicating with us by any other means, we may record your Contact Data in our customer relationship management system and use your Personal Data to respond to you, or provide this information to a Partner so that the Partner or Contractor may respond to you.

If you provide a mobile phone number to us, you are explicitly granting us, our Partners, and our Contractors permission to send text messages to that number, to respond to your request, and to contact you at that number via an auto-dialer or recorded message, to the extent permitted by law.

Marketing

We may use your Personal Data to keep you updated about our products and services and to send you promotional material about Siding Exchange and participating Partners, and, as permitted by applicable law, on behalf of our parent company, affiliates, subsidiaries, joint ventures, or other companies under common control with us (collectively, “Affiliates”) and partner companies.

Promotional materials may include:

  • marketing communications
  • newsletters
  • online surveys
  • notifications regarding our events and webinars
  • promotions from our Partners, Contractors, Affiliates, and other third-party partners

If you provide a mobile phone number to us, you are explicitly granting us and our Partners and Contractors permission to send text messages, recorded messages, and/or use an auto-dialer to contact that number for marketing and promotional purposes, to the extent permitted by law. You may opt out of our marketing communications at any time.

Cookies & Similar Technology

When you access the Sites or open one of our HTML emails, we may automatically record Performance & Log Data by using cookies, web pixels, web beacons, click-stream tracking, and similar automated data collection technologies.

We use this Personal Data for essential and functional purposes including:

  • site administration
  • improving the performance and usability of the Sites
  • analyzing how users interact with the Sites
  • advertising
  • remarketing
  • similar marketing-related purposes on certain portions of the Sites

Security

We process your Personal Data to enhance the security of our Sites and to combat spam, malware, fraud, abuse, or other security risks. This may include monitoring your activities on our Sites. Without such processing, we may not be able to ensure the security of our Sites.

Additional Processing

If we process Personal Data in connection with your use of the Sites in a way not described in this Policy, this Policy will still apply generally unless otherwise stated at the time the data is collected.

SHARING

Information we collect may be shared with a variety of parties depending on the purpose for and context in which that information was provided. In all cases where we share Personal Data with third-party service providers acting on our behalf, we will use a minimum-necessary standard to disclose only the information required for the relevant purpose.

Consent

We will share your Personal Data in accordance with your consent. By submitting any Personal Data via our Sites or by calling a number published on our Sites, you are providing consent for us to share your Personal Data with Partners in our Partner Network, and for those Partners to share your Personal Data with Contractors.

Partner Network

When you submit a request for a quote, we may share your Personal Data with Partners in our Partner Network who pay us to provide this service. Our Partners may use your Personal Data to connect you with a Contractor to assist you with your home services project and may share your Personal Data with such Contractor so that the Contractor may contact you to offer services.

If you provide a mobile phone number to us, you are explicitly granting us, and any Partner or Contractor with whom you are matched, permission to call and send text messages to that number to respond to your request and to contact you via phone call, text message, auto-dialer, or recorded message, to the extent permitted by law.

Any Personal Data transferred to a Partner or Contractor is no longer under our control and is subject to that Partner’s or Contractor’s privacy policy.

Service Providers

In connection with our general business operations and legitimate business interests, we may share your Personal Data with service providers or sub-processors that provide services or process data on our behalf. Our contracts with these service providers require them to use your information only in connection with the services they perform for us.

Affiliates

We may share your Personal Data with our current or future Affiliates in order to streamline operations, develop products and services, and inform customers about relevant products and services.

Third-Party Partners

When you complete an online inquiry form to which you were referred by a third-party partner, information collected through the form may be shared with the referring third party. We may also share your Personal Data with third parties for marketing or advertising purposes, as permitted by law.

Business Transactions

Your Personal Data may be processed in the event of a merger, acquisition, liquidation, restructuring, financing, or sale of all or part of our assets.

Legal Disclosures

In limited circumstances, we may, without notice to you or your consent, access and disclose your Personal Data, communications, or related information to the extent we believe such disclosure is legally required, necessary to prevent or respond to a crime, necessary to investigate violations of our Terms of Use, or necessary to protect our interests or those of another person.

RETENTION

We retain Personal Data for as long as necessary to service the purpose or purposes for which your Personal Data was processed and for a reasonable time thereafter, or as necessary to comply with our legal obligations, resolve disputes, or enforce agreements.

Site Activity

We may store information about your activity on our Sites, or Other Data created, posted, or shared by you on our Sites, for as long as we deem necessary, which may be indefinitely where a valid business reason exists.

Marketing

We may store information used for marketing purposes until you unsubscribe. After you unsubscribe, we may keep your information on a suppression list to ensure we honor your request.

Cookie Data

We may retain information collected through cookies, web pixels, analytics tools, and similar technologies for up to one year from the expiry of the relevant cookie or from the date of collection, unless a longer or shorter period is required or permitted.

Call Recording

Where permitted and with notice as required by law, recorded calls may be retained for up to six years.

Note that any Personal Data transferred to Partners or Contractors is no longer under our control, and you should contact them directly regarding their retention practices.

YOUR RIGHTS AND CHOICES

Rights

To the extent required or permitted by applicable law, and subject to lawful limitations, you may have the following rights:

Access: You may request a list of your Personal Data that we process by submitting a written request via email.

Rectification: You may request correction of inaccurate Personal Data we hold about you.

Erasure: You may request deletion of your Personal Data from our systems, subject to legal and operational exceptions.

Data Export: You may request a copy of your Personal Data in a common portable format of our choice.

We may require you to provide additional information necessary to verify your identity before acting on a request.

Choices

Consent: If processing is based on consent, you may withdraw consent where permitted by law.

Opt-Out: Any non-transactional communications from us will include an unsubscribe option. It may take up to 30 days to process an opt-out request.

Telemarketing: You may ask us to place your number on our internal Do Not Call list by emailing us at the contact information below. Your request should include your name and all relevant phone numbers.

Cookies: You can manage cookies and certain similar technologies through your browser settings and available third-party opt-out tools.

We do not alter our data collection practices in response to “Do Not Track” browser signals due to the lack of a consistent industry standard.

PRIVACY NOTICE FOR CALIFORNIA RESIDENTS

This section supplements the rest of this Policy and applies only to California residents to the extent required by the California Consumer Privacy Act, as amended.

We may collect the following categories of Personal Information from California consumers:

  • Category A. Identifiers — YES
  • Category B. California customer records information — YES
  • Category C. Protected classification characteristics — NO
  • Category D. Commercial information — YES
  • Category E. Biometric information — NO
  • Category F. Internet or similar network activity — YES
  • Category G. Geolocation data — YES
  • Category H. Sensory data — NO
  • Category I. Professional or employment-related information — NO
  • Category J. Non-public education information — NO
  • Category K. Inferences drawn from personal information — YES

We obtain these categories from:

  • activity on our Sites
  • consumers directly
  • third parties such as analytics and advertising platforms

In the preceding twelve months, we may have disclosed the following categories to service providers for business purposes:

  • Category A
  • Category B
  • Category D
  • Category F
  • Category G
  • Category K

We may have sold the following categories to Partners and/or Contractors:

  • Category A
  • Category B
  • Category D
  • Category F
  • Category G
  • Category K

California residents may have rights relating to:

  • access
  • data portability
  • deletion
  • opting out of sale/sharing
  • non-discrimination

Requests may be submitted using the contact information below. We can only respond to verifiable consumer requests and only with respect to information we maintain directly.

SECURITY

We have implemented reasonable security measures designed to secure your Personal Data from accidental loss, unauthorized access, use, alteration, and disclosure. However, we do not guarantee that your Personal Data will remain secure.

All information you provide to us is stored on our service providers’ servers, which may use industry-standard controls, but we do not control third parties’ security processes and are not liable for them. Any transmission of information is at your own risk.

MINORS

Our services are not directed to, and are not intended for direct use by, individuals under the age of 18 or the age of majority in the jurisdiction where they reside. We do not intentionally collect information from such individuals. If we learn that we have done so inadvertently, we will promptly delete it.

Do not access or use the Sites if you are not of the age of majority in your jurisdiction unless you have the consent of a parent or guardian.

INTERNATIONAL TRANSFERS

We operate in the United States. If you access the Sites from outside the United States, your Personal Data may be transferred to, stored in, or processed in the United States or other jurisdictions where privacy laws may not be as protective as those in your jurisdiction.

By accessing our Sites, you understand and consent to the transfer of your information to the United States and to those third parties with whom we share it as described in this Policy.

WEB TECHNOLOGY INFORMATION

We may use third-party technologies and scripts to document consent and analyze website interactions.

For example, we may use services such as ActiveProspect TrustedForm and Jornaya LeadiD or similar tools. These technologies may collect information such as:

  • page URL
  • mouse movements and clicks
  • contact information input into forms
  • page snapshots
  • IP address
  • time on page
  • date and time of interactions
  • browser headers
  • ISP
  • referring/exit pages
  • number of clicks
  • visual snapshots of on-site activity

The information collected through such technology may be combined with aggregate data to generate a unique identifier for a site visit.

You should review the privacy policies of such third-party vendors directly for more information about their practices.

CONTACT INFORMATION

Siding Exchange
Email: info@sidingexchange.com

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